Market Research

Advicetech Landscape

Independent research is key to decision-making. Linktank applies dedicated focus to maintaining relationships and monitoring trends relevant to the advice technology landscape, the players, the tools, and how users experience them. Benefits of tapping into this research includes:

  • Access to Up-to-Date, IndustrySpecific Insights
  • Specialised Expertise and Context
  • Comprehensive Market Understanding
  • Objective and Unbiased Recommendations
  • Cost Efficiency
  • Speed and Agility
  • Risk Mitigation
  • Resource Optimisation
  • Benchmarking and Best Practices
  • Enhanced Decision Confidence
  • Future-Proofing

Competitor and Partner Analysis

In a rapidly expanding technology landscape, with an ever-increasing specialisation trend and many new niche entrants, it’s difficult to keep an eye on competitors, potential partners, risks, and opportunities. Linktank’s ongoing monitoring of this ecosystem enables deep insights in a shorter time-frame, either as a onceoff exercise or via regular reporting. Benefits of outsourcing this research includes:

  • Access to Topical, Current Information
  • Specialised Market Expertise
  • Access to Peripheral and Contextual Information
  • Cost and Resource Efficiency
  • Trend Analysis
  • Enhanced Decision Confidence
  • Competitive Advantage

Product Entry and Roadmap

Bringing a new technology offering to the South African advice market can be a tricky business, requiring a firm grasp of the existing landscape and its various challenges and gaps, as well as a good understanding of the various pricing models and product positioning strategies. Planning toward product enhancement, new developments, and can be similarly nuanced. Benefits of working with Linktank to hit the mark include:

  • Access to Existing Market Research and Insights
  • Straddling the ‘Business’ vs ‘Technical’ Barriers
  • Effective Business Requirements Specification
  • Specialised Expertise
  • Access to Specialised Services and Partnerships